GenMedia CampaignB2B content programs
B2B content programs

Marketing leads, properly qualified.

GenMedia Campaign plans and writes content around real buyer questions for B2B marketers running paid and content campaigns. You get context with every lead, not just a name and an email.

How leads progressExample
Visitors
Leads
MQL
SQL
Opportunity
Each stage defined with your team
Our work

What we work on

GenMedia Campaign is a B2B content studio working with B2B marketers running paid and content campaigns. Pick one or combine several.

01

Content strategy

Content that sales teams actually use.

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02

MQL programs

Marketing-qualified leads that match your scoring.

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03

Link building and digital PR

Earn mentions from sites your buyers trust.

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04

Marketing analytics

See what turns into pipeline.

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Process

How it works

01

Audit

Where you stand today and what's holding you back.

02

Prioritise

The changes with the most impact first.

03

Execute

Content, technical and outreach work.

04

Measure

Visibility and enquiries tracked over time.

Who we work with

Teams we support

B2B marketers running paid and content campaignsContent teamsMarketing leadersPartner and alliance teams
How we work

How every program runs

Simple rules we follow on every engagement.

Your criteria, agreed first

We write down what counts as qualified before the program starts.

Clear reporting

You see what was sent, who replied and what happened next.

Personal, not mass

Outreach is written for a role and a company, never blasted.

Easy to opt out

Every message makes it simple to say no, and we honour it straight away.

FAQ

Common questions

How is AEO or GEO different from SEO?

SEO targets ranked results. AEO and GEO aim to have your content quoted as the answer in search features and AI tools. The work overlaps, but the content structure and measurement differ.

How long before we see changes?

Technical fixes can show quickly; content and citation work usually builds over several months. We report progress monthly.

Do you write the content?

Yes. We plan, write and optimise it, and you approve everything before it's published.

Tell us what you need

Send a short brief and a person will reply with ideas and next steps.

Contact GenMedia Campaign