GenMedia CampaignB2B content programs
Services

What GenMedia Campaign does

GenMedia Campaign plans and writes content around real buyer questions for B2B marketers running paid and content campaigns. You get context with every lead, not just a name and an email.

01

Content strategy

Content that sales teams actually use.

We plan and write articles, guides and comparison pages around the questions buyers ask before they talk to sales, and build them so they rank and get shared internally.

  • Topic and keyword plans
  • Long-form guides
  • Sales-enablement pieces
02

MQL programs

Marketing-qualified leads that match your scoring.

We agree your qualification criteria up front, then run content, email and research programs that bring in people who meet them. Every lead arrives with the fields your team scores on.

  • Agreed scoring criteria
  • Content-led engagement
  • CRM-ready lead records
04

Marketing analytics

See what turns into pipeline.

We connect campaign, website and CRM data so you can see which channels and programs produce meetings and revenue, and report it in a way leadership can read.

  • Funnel and attribution setup
  • Dashboard build
  • Monthly insight reviews
Also available

Related services

B2B lead generationSQL qualificationHealthcare dataCustom data buildsTechnographic data